Why FOCUS Selling

Program Overview

FOCUS Selling is a group sales training and coaching program for consultants, agency owners, and entrepreneurs. My goal is to help you close more of your leads, get better clients and close bigger deals without using pushy, high-pressure tactics.

Why Take This Training?

The old way of selling is broken. Research shows that 40-60% of deals end in "no decision." Sales cycles are longer and competition is stronger. If you are closing less than 40% of your qualified leads, improving your sales approach is the fastest way to increase revenue... bar none.

Results

• Increase win rates (paid more often)
• Shorten sales cycles (paid sooner)
• Increase average deal size (paid more)
• Realize higher margins (more profitable)
• Qualify your best opportunities
• Receive fewer objections
• Increase buyer satisfaction
• Experience more sales confidence
• Feel better about the way you sell
• Close more profitable deals

Gain New Skills

Mindsets Adopted

• Adopt the “Winning Mindsets” of the world's top sales performers
• Focus on helping your client succeed
• Operate with sales integrity
• Be curious about your buyer’s goals
• Feel more confident about selling
• Follow a proven sales success system
• Ask the Five FOCUS questions

Skills Gained

• Master a conversational sales method that positions you as an expert and trusted authority
• Establish your sales leadership in the first minute of any sales call
• Use the four ways to open a call
• Qualify every opportunity so you never waste time chasing down bad deals

• Discover, uncover, and develop a buyer’s big goals or problems
• Qualify resources to know the buyer has the time, people, and money
• Understand the buyer’s decision-making process so you know how and when they make decisions
• Win every qualified sale using the World's Most Powerful Closing Question

How It Works

Methodology

FOCUS Selling gives you expert-level, professional sales skills so you can increase sales, shorten sales cycles and increase average deal size. Working together, we apply expert frameworks, strategies, and methods directly to active deals in your sales funnel.

This is all about skill acquisition and getting results. You are “learning by doing” and applying all of the skills to your active deals. This level of expert guidance, training, and access makes FOCUS Selling so powerful.

Delivery

On Tuesday morning, I deliver your instructions, training materials, and action items. On either Friday morning, you and I connect on a private call with a small group of FOCUS Selling members. I answer your questions and we apply the strategies and techniques to actual deals in your sales funnel.

Your Questions Answered

The calls will be recorded so you can always review and refresh your skills. If you can't make a call, you can submit your questions via a member's only link.

What to Do Next

Here's who I can help:

• You are an entrepreneur, consultant, coach, or agency owner
• You are generating leads and having sales calls
• You are coachable and willing to put in the work needed to succeed
• You will sell with integrity

Your Investment

The FOCUS Selling one-to-one Program sells for $3,000. But you won't pay that.

The FOCUS Selling Training Program is similar except that it is delivered in a group setting and is normally only $1,000. Most consultants can earn back their investment by making only one or two additional sales.

For a limited time, you can get the FOCUS Selling Training Program for only $500. This will undoubtedly be the highest ROI investment you make in 2022.

What to Do Next

If you are ready to move forward, click the "Get Started" button below. If you need more information, book a call with me right now. Go here and fill out the form and ask a question or request a call.

Week 1 Discovery

Discovery

In Week 1, we'll focus on the most important part of any sales cycle, the Discovery Phase. In Discovery, we Qualify the Opportunity and decide if we can help the buyer achieve an important goal or solve a big problem. We'll cover, Opening the Call, Qualifying the Opportunity, and Solution Linking.

Opening the Call

This step helps the client see you as a peer and valued advisor and not just as a service provider. We use The Four Ways to open any call to establish your sales leadership in the first minute of a call.

Qualify the Opportunity

Qualifying the Opportunity is the “heart of selling.” We go from the uncertainty of chasing after bad deals and unqualified buyers to the certainty that comes from spending your time with your best clients. We discover, uncover, and develop your buyer’s goals and challenges. We Qualify the Opportunity so you know you are working on a real problem or opportunity. We uncover hidden problems, costs, connections, and constraints that are “invisible” to your client.

Master Solution Linking

Use Solution Questions to create the “buying urge” before you introduce your service or solution. Ask questions that directly link your solution to solving the client’s problem or achieving their goal. Using Solution QUestions, you can get your client to agree to your solution before you ever formally present it.

Week 2 Plan to Win

Plan to win

In Week 2, we focus on the Plan to Win Phase of the sales cycle. The Plan to Win stage includes everything we do before we meet with the buyer that sets us up for success. We'll cover Winning Mindset, Pre-call Planning, and Schedule Agenda.

Winning Mindset

This step helps you go from “Uncertainty” to “Sales Confidence” by adopting the winning mindsets of the world’s most successful consultants.

Pre-call Planning

Pre-call Planning helps the client go from “Winging It” to “Prepared to Win.” Most consultants make the mistake of not spending enough time (if any) on pre-call planning. That is a big reason why they stumble and fumble in their sales calls.

Schedule Agenda

This step helps the consultant and the buyer focus and reach agreement on the most important call objectives to cover. We set the schedule and confirm the meeting in advance to reduce “no shows” and help you and the client stay focused on the most critical objectives.

Week 3 Win

Win

FOCUS Selling

In Week 3, we focus on the Win Phase of your sales cycle. In the Win stage, we present our solution, provide proof, and gain the buyer’s commitment to move forward with our service or solution. We'll cover Present the Solution, Proof, and Commitment. 

Present Solution

This step helps you present the right solution to the right people at the right time. In the Present the Solution phase, you show how your solution helps the buyer achieve their goal or solve their problem and answer the buyer’s questions and address their concerns.

Proof

Take the buyer from “Doubt” to “Confidence” by demonstrating your capabilities and proving your solution will work for the buyer.

Commitment

Confidently handle the “money conversation.” Stop discount requests cold and never give “something for nothing.” Ask for and get the buyer’s commitment to move forward with your solution.

Week 4 FOCUS Selling Implementation

FOCUS Selling

In Weeks 4, you and I will practice and refine your new FOCUS Selling skills. Working together, we will apply your new skills to active deals in your pipeline.

This is where the rubber meets the road and you start to gain confidence and establish your sales leadership. By this time, you are starting to feel good about the way that you sell and the way you communicate with your buyers so they see the real value you bring to the table. 

You are starting to see major improvements in your sales approach and your new FOCUS Selling skills help you get better clients and close bigger deals in less time without using pushy sales tactics.

Here's Who I Can Help:

• You are an entrepreneur, consultant, coach, agency owner, or a B2B service provider
  
• You are generating leads and having sales calls
• You are coachable and willing to put in the work needed to succeed
• You will sell with integrity

Your Investment

The FOCUS Selling one-to-one Program sells for $3,000. But you won't pay that.

The FOCUS Selling Training Program is similar except that it is delivered in a group setting and is normally only $1,000. Most consultants can earn back their investment by making only one or two additional sales.

For a limited time, you can get FOCUS Selling Training Program for only $500. This will undoubtedly be the highest ROI investment you make in 2022.

What to Do Next

If you’ve read this far, you have everything you need to make an investment decision. But you have to take action now because…

This is Truly a Limited Offer, 

Here’s why.

It takes a lot of mental and emotional energy for me to create the training and deliver the Q&A and coaching calls. I am focused on you, your business, and improving your sales conversations so you can get better clients and close bigger deals in less time. I put a lot of effort into your FOCUS Selling Training Program (as should you).

To get a good result for you, I also need to limit the size of the group. That’s why I only accept a small number of members at a time. And this is such a hot offer that it usually doesn’t last long before it gets fully booked. 

So this isn’t some kind of “fake scarcity.” I have a hard limit, so if you want to take advantage of this amazing offer, I suggest you do it now before someone else grabs your spot. 

Thanks for taking the time to read this letter, and I look forward to working with you.

Raul "Rev" Vaughn

Founder, Leads & Clients

What to Do Next

If you are ready to move forward, click the "Get Started" button below. If you need more information book a call with me right now. Go here and fill out the contact form to request a call.