If you are an entrepreneur in the consulting, coaching or agency niche and want to get better clients and close bigger deals in less time without using pushy sales tactics, FOCUS Selling is the most important sales book you'll read in 2022.

I’ll give you my business credentials in a moment, but before I do, let me make something perfectly clear:

This isn’t one of those “get rich quick” books or an old-fashion, pushy sales approach used for selling pots and pans door-to-door in the 1950s, 

Or used cars in the ’60s…

Or real estate in the ’70s…

Or copy machines in the ’80s…

Or junk bonds and penny stocks in the ’90s…

Here’s the deal. 

What you’re getting is working great right now in 2022 for my clients who sell consulting services and me. It’s the same system I’ve developed and used over the last 20 years to sell millions of dollars in products and services in twenty-five different countries.

So don’t worry - you’re not going to be pitched on some scammy “get rich quick” scheme or outdated sales system that used to work last century.

So with that in mind, let me tell you…

Exactly What You’re Getting

This is different from anything you’ve ever read because it’s more of an “insider’s guide” to selling consulting services than a boring traditional sales book.

The reason why is because there’s no fluff. It’s all “killer and no “filler.” It immediately gets down to business, showing you exactly what to do, how to do it, and why. 

Plus, you can learn and use it FAST.

At just a short 115-pages, you can read it one sitting today and start using it tomorrow to get better clients and close bigger deals.

And you’ll immediately “get” the methodology I’m personally using to sell consulting services.

Here’s a sneak peek at just a tiny fraction of what’s inside and what it might mean for you and your business:

● Why traditional sales methods don’t work well for selling your consulting services and exactly what to do instead to close more sales at higher prices. (Page 17)

● A five-step action plan for applying the FOCUS Selling System in your next sales call. You’ll be up and running in no time flat. (page 61)

● How to qualify every opportunity and go from the uncertainty of wasting time chasing after bad deals and unqualified buyers to the certainty that comes from only working with your most qualified clients. 

● Why leading with your service or solution or even worse, selling features and benefits will kill your sales, and what to do instead (find out exactly how I do it on pages 65-72)

● The “Dread Pirate Roberts” gamble I risked that took a “wet-behind-the-ears” sales pup and transformed him into a top producer at his company. (Page 45-63)

● Why Qualifying the Opportunity is the most important part of the Discovery process. Get this wrong and your chances of engaging the buyer’s interest and closing the sale are Slim to none (and Slim just left the building.)

● The only three “must-know” situations where asking Challenge Questions can help you sell by uncovering problems you can solve. (Page 58)

● The three “beneath-the-surface” things clients really want from you. Hint: it’s not your service or solution. (Pages 29-31) 

● Why focusing on “getting the sale” naturally creates “sales resistance” and what to focus on instead to increase your win rates and create “clients for life.” 

● A naturally comfortable conversational way to sell your consulting services.

● The two essential skills needed to ask effective questions and increase your win rates even if you are an introvert and are not the best salesperson. (Page 49)

● When you should never ask “Fact Questions.” Get this wrong and you will annoy and irritate your buyer and might even get kicked out of their office. (Page 55)

● The three sales stages every successful consultant uses to gain the buyer’s commitment to move forward with your service or solution. (Page 13)

● How to use “Uncover Questions” to find hidden problems and invisible connections and constraints that increase your service’s impact and value in your buyer’s mind. (This is the heart of Qualifying the Opportunity.)

● The simple conversational way to ask insightful questions that helps buyers see and understand the value you bring to the table and know why they need to work with you and only with you. 

● A “straightforward” way to establish your sales leadership in the first minute of a call. High-level buyers wish more consultants knew how to do this. (Pages 37-44)

● A real-world example of the “transubstantiation secret” in action that almost magically transforms what it is the buyer “thinks” he wants (something I don’t sell) into what he really “needs” (something I’m great at) to achieve his ultimate goal. This takes “thinking-on-your-feet.” I show you how on page 81.

● How to master my simple sales framework that positions you as an expert and trusted authority so you can experience more sales confidence and feel better about the way you sell.

Whew! 

That’s a lot of proven, real-world strategies and techniques working right now in 2022. And it’s stuff that nobody else can share with you because it’s the consultative sales method I created, and nobody else is doing it and teaching it. 

And today, you can get it today for 90% off the regular price everyone else is paying on Amazon.

Oh, and in case you’re wondering…

There is no Catch

I’m giving you a 90% discount on this breakthrough book as a means of “putting my best foot forward” and demonstrating and delivering real-world value that you can use immediately.

I’m betting that you’ll love it, and this will be the start of a great business relationship for years to come.

But with all that said, there is ONE thing to keep in mind:

Time is of the Essence

Here’s why.

I’m doing this as a test. 

You see, I take a loss by selling you this book at this low price. That’s because I have to pay for advertising just to get the right message in front of you. And it costs me far more to do that than I make selling the book.

So why would I do that?

It’s simple. I want to create a great impression on you so that one day you might do business with me again. Yes, I have coaching and consulting services you might be interested in trying.

I’m betting that when you use what you learn in the FOCUS Selling book, you will quickly and easily get one or two more new clients than you would have without FOCUS Selling. When that happens for you, now you can reach out to me with all of the funds you need to pay for my training or coaching services.

Make sense?

So that’s it. I think you’ll enjoy this book so much, and you’ll ask to try other training and services I offer. Pretty straightforward, isn’t it?

However, if I can’t make the numbers work for this test, I may pull down the discount offer and raise the price… so you need to claim your copy now.

If I pull the offer down, it’ll probably be gone forever. But we aren’t done yet. 

Here’s a little more of what you’ll discover and implement:

● The “never-talked-about”  technique that creates the “Buying Urge” before you ever formally introduce your solution. So powerful my clients often ask, “when can we get started” before I tell them about my offer. (page 65)

● A profound “magic bullet” method I taught to a good consultant with a great offer that increased his sales potential by 200%. I show you how starting on page 67.

● The three “unspoken questions” you must answer for the buyer if you want to get the sale. Miss even one and your buyer will almost certainly “ghost” you after saying, “I need to think it over.” (page 48)

● Why busy entrepreneurs and executives never have more than five minutes, and how to keep them engaged for the entire 30 or 60-minute call. (See page 38.)

● Why the way most consultants sell only gets in the way and makes things much harder than they need to be. (and a much easier way to engage clients.)

● The three main reasons why sales most trainings don’t “stick” or create any lasting improvement in your sales results. This is why most consultants need to “unlearn” how to sell and start over with something that works (like FOCUS.) 

● The three simple questions that drive my entire sales process and form the basis of my “easy to implement” three-step sales funnel. (page 47)

● Why the higher up you go in an organization, the more goal-oriented the entrepreneur or executive is, and how to structure your sales approach to better match the “high-level” buyer’s mindset. 

● The three “business levels” in an organization to focus on when asking Opportunity Questions. (page 57)

● Exactly where in the sales process to ask Challenge Questions. (page 58)

● A “real-world” call transcript showing the FOCUS Selling System in action along with my comments and thoughts. It’s not always pretty, but I’m giving you insight into my real-time thoughts as we progress through the call. (starts on page 73)

● Three things you must qualify in every opportunity before you ever think about asking for the sale. Get it wrong and you get stuck in the “think it over” zone.

● The only “Four Ways” you will ever need to open any sales call. Most consultants don’t know how to open a sales call, but now you do and will stand out from the crowd by demonstrating your expertise. (Pages 39-44)

● The (easy-to-adopt) “Three Winning Mindsets” that take the pressure off of you and make sales fears disappear. (Pages 31-35)

● How to use the “lost art of listening” to get even “tight-lipped” buyers to open the kimono and reveal their most closely guarded business trade secrets (secrets you can ethically use to sell your services. Page 50.)

● How to get the buyer to build the business case for your service or solution (rather than you having to do all the heavy lifting.) So powerfully persuasive, buyers literally sell themself on your service or solution.

Oh, and you're protected by the best guarantee on the market!

Oh - and I almost forgot to tell you about a special “bonus” chapter I added to the end of the book. 

I almost didn’t include this section in this book. Not because I wanted to hold anything back, but because I didn’t want to overwhelm you. 

The truth is I’ve developed hundreds (if not thousands) of FOCUS Questions over the last 20 years. I’ve spent thousands of hours researching, developing, implementing, testing, and executing methods to sell new, innovative products, services, and solutions.

But it wasn’t always this way. 

I still remember the day it all began.

I was one of eight guys working for a marketing automation tech startup. During a company meeting, the CTO asked a scary question. He asked,

"So... who's going to handle sales?"

On cue, everyone in the company – all seven of them - turned and looked at me.

“D’oh!”

And that's how I became… 

The Accidental Sales Guy

Hi. I’m Rev Vaughn, an entrepreneur, and high-performance consultant.

When I first got started in sales, I knew I didn’t know anything about selling.

I read all the books, studied all the sales methods, attended the training, and nothing worked well for selling our new, innovative services and solutions.

Through trial and error and hundreds of sales conversations, I started to notice a pattern. I saw when I asked the right questions in the right way and at the right time, I closed more sales.

Soon I started teaching what I did to my sales teams, and they started closing more sales. Over time, I created a conversational sales method using these questions.

This conversational sales method helped us grow our startup to over eight figures in annual sales with clients worldwide.

I call my approach the FOCUS Selling System or FOCUS Selling for short.

Twelve years later, I led an online advertising network, and we used FOCUS Selling to help us get clients in 25 countries.

After I left the online ad network, I started teaching FOCUS Selling to experienced CEOs and consultants so they too could close more clients at higher prices.

What surprised me most is none of the CEOs or consultants – and these were successful professionals – had ever approached sales this way.

Many of them told me, 

“It's a Game Changer!”

That’s when I started wondering. If FOCUS Selling can help even experienced, successful pros, maybe I should teach this to everyday consultants to improve their sales skills to get better clients, close bigger deals and grow their business.

If you are a consultant, closing sales is your lifeblood. The stakes are very high. Even skilled consultants often struggle to get the deal.

When I first started selling, I struggled. It’s that struggle that I want to end for you.

And that’s why I added this powerful “bonus” chapter, so you are never left wondering what to say or what to ask, even in the most challenging sales situation.

Even experienced consultants will learn something new you can apply today to get better clients and close bigger deals. This chapter includes:

238 of the World’s

Most Powerful Sales Questions 

Here’s a small taste of what you are getting:

● 110 Uncover Questions to discover, uncover and develop a buyer’s opportunities, and challenges at the deepest level and know the true payoff of achieving the client’s goal. This is the heart of the Discovery Process. (Starts on page 93.)

● 27 Opportunity Questions to qualify every buyer, so you understand your buyer’s most important business goals and know you are working on a real opportunity and not wasting time chasing bad deals. (page 90)

● Seven questions to qualify resources, so you know the buyer has the time, people, and money needed to implement your solution. (page 101)

● Thirteen questions that help you know a buyer’s limitations and what might prevent your service or solution from being adopted and implemented. (page 100)

● Fifteen questions to elicit the buyer’s decision process, so you know who the real decision-makers are and how and when they make buying decisions. (page 102)

● Nine Questions that help you cut through the industry jargon, so both you and the buyer are on the same page and share a common understanding. (page 94)

● 14 Challenge Questions to uncover a buyer’s most difficult problems. Page 92.

● 34 Impact Questions that transform your service from “nice to have” to “must-have” and move your deal from the back burner to the smoking hot front burner. (pages 97-99)

● And much, much, more...

Use what you learn in FOCUS Selling, and you’ll be surprised at how quickly and easily you bring new clients on board. This is the book I wish I had when I first started. But it didn’t exist.

You won’t find another book like FOCUS Selling designed to help you get better clients and close bigger deals in less time without using pushy sales tactics.

And by the way, even though you’re paying a generously discounted price of only $0.99 to get access to these breakthrough strategies, tactics, and techniques - you are still protected by my 1,000X Guarantee. 

This is Truly a Limited Offer, 

So Claim Your Copy Now 

Thanks for taking the time to read this letter, and I look forward to working with you.

Raul "Rev" Vaughn

Founder, Leads & Clients

Creator of the FOCUS Selling System

P.S. In case you’re one of those people (like me) who skip to the P.S., here’s the deal:

I’m giving you my 115-page FOCUS Selling book in PDF format that outlines the exact FOCUS Selling System my clients use to sell consulting services. It’s also the same method I’ve developed and used for the last 20 years to sell millions. 

All you pay is $0.99. That’s a 90% discount off what everyone else is paying at Amazon.

This is a very limited offer because I’m running a marketing test. If I’m not able to break even on my advertising costs, I may pull this offer down. 

There is no “catch” to this offer. If you use the strategies and techniques in this book and don’t make at least 1,000X your investment, let me know, and I’ll give you your money back.

Click the button below to claim your copy now.